The Right Priorities

The Right Priorities

“As you wanted to have lived by the end of your life,
you can start living as of today”

Marcus Aurelius

Are You Setting The Right Priorities - favorite people as target customers

Are you setting the right priorities? During a workshop with my mastermind group in October 2016 at the concept of Vitality4Happiness, I realized female entrepreneurs are the people I liked the most. I exclusively wanted to coach female entrepreneurs, because it gave me back so much tantric energy that I was almost in the flow all the time.

The other participants shook their heads and suggested to me: You need to be a woman to do so, otherwise it has no credibility, and first of all: It is politically incorrect. But that couldn’t stop me. I knew my most essential task and didn’t like to wait for a gender change. Which is anyway no option for me! As of today, it is completely normal for me to moderate a mastermind group with exclusively female participants.

Do you know your important tasks?

Those who make a difference. Tasks that bring a lasting change to life. These important tasks are crucial.

If you negate my question, I implore you: It is best to take the time immediately to determine the really important things in your life. Give yourself more peace and quietness in life. Listen inside yourself, and reflect your life. If you do not know where you want to go, the best compass will not get you there. Plan your life! We intuitively know what is important to us.

But actually, most people know their really important tasks. In principle, we need neither an advisor nor coaches for this. We intuitively know what is important to us. Our deepest desires, values, and needs automatically lead us to our inner wisdom. Nevertheless, we often do not set the right priorities.

So most of us are very likely to know their goals. And you will agree that today you should live the way you want it for your future. Even most of the techniques are known by almost everyone. Whether the Pareto principle, the 72-hour rule or the Eisenhower method. Why do we often fail to put the important duties before the urgent tasks?

It is relatively easy to set the right priorities

Set your priorities and read my book now

“Networking at Dream Beaches – The Freedom of a Digital Nomad’s Life”

  • which you can easily order HERE

  • or listen to the first chapter for free: LISTEN NOW

But: it is not easy to implement the right priorities

Unlike most guidebooks make you believe, we do not just need some clever techniques. Living by your priorities means tackling the important things in life as quickly as possible and not letting anything in your life stop you. We need discipline, courage and a clear vision of our lives. It’s not easy to set the right priorities, but it’s well worth doing it.

Vital and happy greetings
Klaus Forster

QUOTE:
“If we are doing what anyone does, we are as valuable as sand in the desert”

Thank you

Couch Surfing Experiences

Ramadan at the Ramada

Couchsurfing Experiences in Malaysia, source Mr. Drone

I made new couch surfing experiences in Malaysia at the Ramada Hotel. With an amazing view over the skyline of Kuala Lumpur.

Couch Surfing Experiences during Ramadan at Ramada

That’s funny because it’s Ramadan. The apartment I booked through Airbnb and the whole apartment did not even cost 27 €! Couch surfing can give experience to individuals about the way of living with local people.

Couch Surfing Experiences - Rooftop Pool of an Apartment Booked on AirBnB

And to live with locals makes a big difference. You get much more of their way of life. And you get tips that are not in any travel guide. I have already made very good couch surfing experiences. Like changing my itinerary in Singapore in February to fly to Phuket together with my host and her girlfriends. Booked in the evening, flying together the next morning to Thailand. Therefore, today I would like to recommend AirBnB.

If you do not have AirBnB account yet, you can get access using the following link: www.airbnb.com

Plus you will receive a 25 € credit for your first booking! But there is a lot more interesting stuff here:

What can you learn from your couch surfing experience?

How to connect only through one middleman between the guest and the landlord. This is awesome and is similarly done at Uber, Go-Jek, and Greb. The value chain is short and without high costs or commission. The most amazing thing about it is: The frontend of the AirBnB-webpage looks like it is programmed with love 🙂 Look at booking.com and you see a webpage that is programmed with greed 🙁

Expensive couch surfing experience in classic sales channels

This is very different from the traditional distribution networks. The manufacturers sell their products to the export enterprise, they resell it to the shipowners. They sell it to the importing enterprise, who then delivers the goods to the wholesaler, he distributes it to the shops of the retailers. And finally, the consumer buys or orders his product there. How many middlemen? Too many!

Couchsurfing experiences at the fuel station

You do not want to know how many times the petrol has changed hands until it ends up in your tank! As of today, one barrel of crude oil costs 64 €, that is 159 liters per barrel or equals to 0.40 Euros per liter. At the petrol station, you pay over 1.40 € which is a surcharge of 250%! There are of course transport and processing costs, but most of it goes for the profit margins of middlemen. And have you ever been curious about the fact, why the fuel did cost about 1.20 € even in times when the barrel was traded for only US$ 30? Back then the surcharge was over 400%!

MLM Couchsurfing experiences

That’s almost the same with multi-level marketing (MLM) systems. Even if the producer delivers the pills directly to the end-customer, there is a long sales channel of the MLM freelancers. All of them get a commission out of the turnover. That’s why selling in an MLM system is only possible for products with an incredible sale margin, such as nutrition supplements. They are getting sold with arguments like: “Your health should have a higher value than 2 € per day to you.” The manufacturing costs of the pills are in the mEuro range (1/1000th of a Euro). But I have already written about the Minerals in Food.

The business model for good couch surfing experiences

With your business idea, you want to think about this question: How can I remove all of the middlemen? Uber, AirBnB, Greb, and Go-Jek have one thing in common:

They do not own the infrastructure to produce or deliver their products.

  • Uber doesn’t own any cars that drive as taxis.
  • AirBnB does not have buildings, which is used as a hotel.
  • Greb does not own scooters that are used for public transportation,
  • and Go-Jek does not even have pizza ovens, but most likely the deliver the most pizzas in the world!

How can YOU become the AirBnB in your business field?

increase the value of your business

How to Ruin Someone’s Life or Business

I was listening to the audiobook “The Road Less Stupid” and I enjoyed it because it added a lot of new ideas to my entrepreneurial thinking time. Due to my big surprise, I found the question “How to Ruin Someone’s Life or Business” in it. Anyway, I spent some of my thinking time on it.

How to Ruin Someone's Life or Business
Today is the most essential day of your life. Thinking time is the most valuable time of your day.

One controversial question about how to Ruin Someone’s Life or Business I got out of it is:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

It means: My own company is A, and my competition is B. What would I do, in the role of company B = my competitor? If I would be company B, what could I do, to damage company A’s = my business?

The first thing to Ruin Someone’s Life or Business that came to my mind was not very charming: “A shit storm on Facebook” 😮 So I posted the following question to the members of my mastermind group:

Klaus Forster:
The best thinking time question I got today is: If I would be my competition, what would I do if I’d be my competitor to create the biggest damage to my business?

This started a lively conversation about it with a lady, who was working for television. Where they need to attract a lot of attention. Due to the fact, that bad news is selling better, they need to come up with bad news.

Let me share her story about how to ruin someone’s life or business:

It kinda remind me of my argue with one of my producer long time ago, probably 14 years ago. So one day our competitor TV series got into number 1. My producer said “So what can we make to take them down?” My reply was I don’t want to create something to take someone down, that is not a good intention. If I want to create something my intention should be to make something good that people can enjoy and add value to their life.

He was angry. So we created something and we only managed to get into top 10. He was even more angry when my other TV series, which I made with another TV company made it to number 1. He thought I paid more attention to the other company.

Thinking it from a different perspective about  how to Ruin Someone’s Life or Business:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

The truth was, when I created that TV series I put all my heart into it. I did my research about the hospital, medical doctors, met survivors, that was why the series seemed real and touched many people’s heart. The story was about a teenagers having leukemia having to deal with her sickness. Her family breaking down because of it, her boyfriend and friends going away. And at the end she realized, that the only person that will stand up is herself. And when she finally did, it pulled all her beloved back. Because they look up to her. So for me what important is your intention, success, attention, everything will follow.

The reason why I put all of my heart was because the producer had the same vision of creating something to add more value to life, not to take someone down. So we did what we could to make it good by spending time on research and stuff.

Other mastermind members added to these thoughts on how to Ruin Someone’s Life or Business

  • I like that intention and believe, that if you go around trying to damage others, you damage yourself, in the long term.
  • Yes, there is no point of going out, to taking one down.

Klaus Forster:
I agree, and it is NOT the direction I like to think 🤔 either, because it NOT conforms to my business ethics. Because I think it is not a good idea at all to ruin someone’s life or business. Even though, I want to encourage you to keep on thinking about dirty tricks, illegal or non ethic methods!

It is NOT at all about implementing these ideas, but rather to find the real weak point of your own business. So that you can act on it.

  • I see, now I get it, it is more thinking of what your competitor could do to damage you. So you can improve in that area.
    Good thinking Klaus, thank you for making us seeing this.

Switching perspective on how to Ruin Someone’s Life or Business

Switching the perspective really gave me some good inspirations, which are worth thinking about deeper:

  1. “How to get as much attention as from a shit storm?”
  2. “How can I provide more customer benefits by doing it?”

After thinking about that for a while, I came up with the ideas:

  1. Posting something, that is so funny that it goes viral, instead of a shit storm.
  2. Sending a test buyer to my competitor, instead of sending one only to my business.

So I would be able to create positive attention and to get the information, in which field we are doing worse than our competition?

Before I stepped into my competitor’s role, I was only able to think a test buyer checking my own business. Changing into company B’s perspective, enabled this idea. Doing this, I can learn about the customer experience they provide. Which brings me nearer to the answer to the initial question. So please, hare your ideas about how to Ruin Someone’s Life or Business in the comments below.

If you’d like to improve your business and share inspiration with other female entrepreneurs, sign up for the

Entrepreneurs Mastermind Group

How to Ruin Someone's Life or Business

 

Probably you are curious why I chose the almost misleading title: How to Ruin Someone’s Life or Business. The reason for it is, some considerations about …

How to Ruin Someone's Life or Business

the search engine optimization for this blog. After checking the most frequently used keywords in my initial text, I found out that business, competition, and damage were the most frequently used once. So I put them in Google Adds keyword planner and played around with some phrases that contained these words.

Entepreneur SEO

One suggested phase was: How to Ruin Someone’s Life. It is getting seared for between 1.000 and 10.000 times a months and has low competition. Further, I considered this issue as controversial, that it has the chance to go viral. And many people will read it, and – hopefully – benefit from it. So without doing anything bad to the competition, I implemented both of my ideas from my thinking time about in this blog.

Review on “How to Ruin Someone’s Life or Business”

(Sept. 20, 2018) Three months after publishing this blog, I analyzed with Google Webmaster Tools which of my pages and blogs are appearing the most frequently in the google search results. And it turned out, that this one appeared most frequently! It also had the highest click rate. But I learned that the visitors of this blog stayed about 2 minutes on average, which is about 40% below the average time of the pages. This only lasts, to read half of it. And that almost all visitors left my webpage without referring to another page of it. So I learned, that I need to make the first part of the text more appealing. And that I need to offer more value to the visitors of the blog, by adding links to other related issues on my webpage.

Search Engine OptimizationHow to Ruin Someone's Life or Business.

You can find the audiobook “The road less stupid” here: http://a.co/5oUfXNm

Take your thinking time about: How to Ruin Someones Life or Business

Source: Amazon