Turning weakness into strenght

How to Turn a Weakness Into a Strength

Turning your weakness into a strength

or turning your mistake into a success

I parked my scooter in front of the bank. It was pretty crowded, not only in the parking area but also inside. The security person at the entrance told me, that they will not serve me anymore today. So I went back to my scooter. When parking out, I touched the next scooter. That one fell over and another one fell over as well. So I stopped to put the other scooters back up. The first one did not have damage. But from the second one, the mirror was broken. I didn’t know, that I am gonna turn my mistake into a success. But that’s how I met Tracy Wilkinson.

We exchanged phone numbers. And already one day later Tracy got the broken mirror fixed. She sent me a message with the invoice, how much I had to pay. Meanwhile, I left Bali for a trip to the Gili Islands. Probably Tracy thought, she will never gonna see me again … But about two weeks later I turned up at her office to fix the damage I created.

Tracy the multi-entrepreneur

Turning weakness into a strength

Tracy Wilkinson

I learned from her, that she runs a business called Western Influences. And I found out, that she is a multi-entrepreneur, running some other companies as well. We found that we got much in common, with our ideas about personal development and business. That’s why, we met several times for dinner, and we had a very enjoyable exchange of ideas and thoughts. She also joined my mastermind group and very soon she became one of the most active participants. For me, it was a big win to get to know her.

For heaven’s sake, I smashed the mirror of her scooter! So my mistake turned into a success. Nowadays I think each time when I enter the bank: let’s smash a scooter and make more friends. Because I learned from her, that

Tracy managed to turn her weakness into a strength

Read her amazing story:

How she snatched from the jaws of death, already 13 times!

Dear Tracy,

Keep on Turning your weaknesses into strengths!

What a wonderful story! Time to celebrate your health and your courage, to get through all of this. In our conversations I always felt, the big optimism and gratefulness, you are carrying in your heart. So I guess that’s what made it become so strong again!

I am so happy for you and glad that I got to know you!

Thank you
Klaus

Law of Giving

Escape

escapeWhere is the largest prison in the world located?

Between the ears!

Yes, this prison is located in your and my head, the brain. Not laws, ordinances and rules hold us back, but only what we believe. Everything we think to know, we actually only believe. Let’s take a controversial example:

What do you know about Donald Trump?

Please answer honestly this question, before you scroll down and continue to read.

 

 

Did you think it through? Did you find out everything you think to know about him? If not, keep on think for a while before you scroll down and read on.

 

 

Now look at this, as the German publisher has translated the title of this book:

 

escape escape

 

  • Original: Think Big – Kick-Ass
    Make it Happen in Business And Life
  • German translation: Nicht kleckern, klotzen
    Der Wegweiser zum Erfolg – aus der Feder eines Milliadärs

Based on such translations, we believe to know something about Donald Trump. Ironically, the newspaper Bild had enough guts to translate the title with “Groß denken, Hintern treten!” And to be honest, I usually trust (belief) them the least. As you can see, believing means not knowing.

If you want to see it from another perspective, watch Leo’s video Mankind Is The Bullshitting Animal. It will inspire you to think about:

How am I full of shit …

  • with my spirituality?
  • with science?
  • when it comes to politics?
  • when it comes to family?
  • with my sexuality?

By the end, you can

Believe what you want

That’s the key to the prison:

Escape!

results of SEO activities

Analyzing Results of SEO Activities

It is time to check for the results of SEO activities of my blogs. Probably you were curious, why I chose the almost misleading title How to Ruin Someone’s Life or Business for one of my blogs. The reason for it was some considerations about the search engine optimization (SEO) for this blog. First I was checking the most frequently used keywords in my initial text. I found out that

  • business,
  • competition, and
  • damage

were the most frequently used ones. So I put them in Google Ads keyword planner and played around with some phrases that contained these words.

results of SEO activities

One suggested phase was: “How to Ruin Someone’s Life”. It is getting searched between 1.000 and 10.000 times a month and has low competition. Further, I considered this issue as controversial enough, that it has the chance to go viral. And many people will read it. And – hopefully – benefit from it. So without doing anything bad to the competition, I implemented both of my ideas from my thinking time in this blog.

Results of SEO Activities

Three months after publishing this blog, I analyzed with Google Webmaster Tools the results of SEO activities. So I can find out, which of my pages and blogs are appearing the most frequently in the google search results.

results of SEO activities

And in the results of SEO activities, it turned out, that the blog How to Ruin Someone’s Life or Business appeared most frequently! It also had a relatively high click rate of more than 5%.

results of SEO activities

Then I switched to Google Analytics to dig some deeper into the results of SEO activities. Plus I learned that the visitors of this blog stayed about 6 minutes on average. This is about 78% above the average time of the entire webpage. This easily lasts, to read all of it.

results of SEO activities

But Google Analytics also shows, that almost all visitors left my blog after reading it, without referring to any other page. This means, I am losing nearly all of the traffic, this blog creates. So, I learned that I need to make the text more appealing to make them curious and keep on reading. And that I need to offer more value for the visitors of the blog, by adding links to other related issues on my webpage. Learn more about Search Engine Optimization. This describes the steps need to be done before you can analyze the results of SEO activities.

If you’d like to improve your business and share inspiration with other female entrepreneurs, sign up for the

Entrepreneurs Mastermind Group

Female Entrepreneurs analyzing results of SEO activities

 

Optimize Off-Site Search Results

This is the second part of the example explains all steps for

Off-Site Web Page Optimization for Search Results

The purpose of this procedure is, to optimize the visibility of your web page for Search Results. A reason for that is, to lead visitors to your page. In the first chapter, I explained how SEO works. And the second chapter took care of the on-site optimization. Finally, this part concentrates on off-site optimizations.

  1. Find best pages for inbound links to create traffic by leading visitors to your page.
  2. Use analysis tools to understand how you search for valuable pages to place your links.
  3. Learn how to utilize YouTube to get more visibility.
  4. Introduces tools and their utilization to make easy progress.

Continue with offsite optimization for search Results by Creating inbound links

  • Querry the Search Results for “blog (similar keyword than your page)“

  • Choose blogs coming up with a keyword with high competition, (check with the google keyword planner) if they come up in the upper search results, their backlinks are more valuable

  • Write comments to the blogs you found about the same subject and put a link to your own one in it

  • Create a 30-90 second video about it and upload it to YouTube
  • Add a link to your page in the notes below the video
  • Learn more about using YouTube as a search engine in the book “Networking at Dream Beaches
  • Send out a press release to an online press service, e. g. which creates instantly a lot of inbound links.
  • You also can buy inbound links and visitors for your page, e. g. on fiverr.com

  • Send the link with an appealing text to your page to your contacts

  • Share the appealing text, the link and a picture from the page on your social media channels. I am using for that

    • Facebook company page
    • my personal Facebook profile
    • A Facebook group which I am moderating
    • google plus
    • google business
    •  …
  • I am not using anymore the following, because it had no impact
    • instagram
    • twitter
    • xing
    • LinkedIn
  • Share your posts with other groups that are about a similar topic
  • Order a virtual assistant who shares your posts on social media channels

Additional ideas to Optimize Off-Site Search Results

You can reuse old inbound links if you are utilizing a subdomain, e. g. http://blog.vitality4happiness.com/

  • In the control center of your hosting provider, you can define the subdomains. I kept using this to link to the book “Networking at Dream Beaches” and shared this link often on social media. If I am creating a new page, I just redirect this link to the new page and it has many inbound links right after publishing.

Continue reading to understand

Search Engines

Search Engines On-Site Optimization

This example explains all steps for an

On-Site Optimization for Search Engines

The purpose of Search Engines On-Site Optimization is the improvement of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:

  1. Create an initial version of the webpage to start your analysis of the optimization.
  2. Use analysis tools to understand how you can improve the wording. Based on that you can identify the best keywords.
  3. Rephrase and improve the text and the page content.
  4. Introduces tools and their utilization to make easy progress.

Start the on-site optimization for search engines

  • On-Site Optimization For Search EnginesWrite the text which you want to optimize for search engines.

  • Initially upload the plain text to your website and publish it. Then I started with the headline. “Warning: Your Food is Low on Vitamins and Minerals ⚠” and the URL of the page turned out accordingly:
    warning-your-food-is-low-on-vitamins-and-minerals

  • Improve the text quality by removing typos and orthographic errors. This can be done by using a spell checker, e.g. Grammarly, which is a plugin for the Chrome browser
  • Check included keywords density using a keyword density analysis tool from:
    Smallseotools

Keyword analysis

  • My initial top Keywords for search engines were:

  1. On-Site Optimization For Search Enginesfood 18
  2. vitamin 9
  3. vitamins minerals 8
  4. vitamins 8
  5. minerals 8
  6. lack 6
  7. nutrition 5
  8. quality 5
  • Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.

  • Sort the results for the highest number of search requests.
  • Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator for that.
  • I found out that the term: “minerals in food” got 10,000 – 100,000 requests on Google per month. Also, it has low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.

  • Rephrase the title of the page accordingly. So I changed it to “Low Minerals in Food”.

  • Change the name of the URL that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
  • Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 – 200 words.

  • Add subtitles and reuse the keyword in the headlines

  • Add pictures and give them alt-attributes, those are containing the keyword.

  • Check the keywords density again using a keyword density analysis tool of Smallseotools.

  • After the On-Site Optimization it showed the following result:
    #Term, Count, Density, Prominence

  1. minerals in food, 12, 1.13 %, 100 %
  2. vitamins and minerals, 5, 0.47 %, 100 %
  • Improve SEO according to YEAST plugin for WordPress

  • Check your other pages for your keyword and similar expressions. And put links on them to the new page.

Continue with Off-Site optimization for Search Engines