German

To my big surprise, I found the question “How to Ruin Someone’s Life or Business” in an audiobook I was listening to: “The Road Less Stupid”. Actually I enjoyed listening to it because it added a lot of new ideas to my entrepreneurial thinking time. Anyway, I spent some of my thinking time on the question:

How to Ruin Someone’s Life or Business?

How to Ruin Someone's Life or Business

Today is the most essential day of your life. Thinking time is the most valuable time of your day.

One controversial question about how to ruin someone’s life or business I got out of the book is:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

It means: My own company is A, and my competition is B. What would I do, in the role of company B = my competitor? If I would be company B, what could I do, to damage company A’s = my business?

The first thing to Ruin Someone’s Life or Business that came to my mind was not very charming: “A shit storm on Facebook” 😮 So I posted the following question to the members of my mastermind group:

Klaus Forster:
“The best thinking time question I got today is: If I would be my competition, what would I do if I’d be my competitor to create the biggest damage to my business?”

This started a lively conversation about it with a lady, who was working for television. Where they need to attract a lot of attention. Due to the fact, that bad news is selling better, they need to come up with bad news.

Let me share her story about how to ruin someone’s life or business:

“It kinda remind me of my argue with one of my producer long time ago, probably 14 years ago. So one day our competitor TV series got into number 1. My producer said “So what can we make to take them down?” My reply was I don’t want to create something to take someone down, that is not a good intention. If I want to create something my intention should be to make something good that people can enjoy and add value to their life.

He was angry. So we created something and we only managed to get into top 10. He was even more angry when my other TV series, which I made with another TV company made it to number 1. He thought I paid more attention to the other company.”

Thinking it from a different perspective about  how to Ruin Someone’s Life or Business:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

The truth was, when I created that TV series I put all my heart into it. I did my research about the hospital, medical doctors, met survivors, that was why the series seemed real and touched many people’s heart. The story was about a teenagers having leukemia having to deal with her sickness. Her family breaking down because of it, her boyfriend and friends going away. And at the end she realized, that the only person that will stand up is herself. And when she finally did, it pulled all her beloved back. Because they look up to her. So for me what important is your intention, success, attention, everything will follow.

The reason why I put all of my heart was because the producer had the same vision of creating something to add more value to life, not to take someone down. So we did what we could to make it good by spending time on research and stuff.

Other mastermind members added to these thoughts on how to Ruin Someone’s Life or Business

  • I like that intention and believe, that if you go around trying to damage others, you damage yourself, in the long term.
  • Yes, there is no point of going out, to taking one down.

Klaus Forster:
I agree, and it is NOT the direction I like to think 🤔 either, because it NOT conforms to my business ethics. Because I think it is not a good idea at all to ruin someone’s life or business. Even though, I want to encourage you to keep on thinking about dirty tricks, illegal or non ethic methods!

It is NOT at all about implementing these ideas, but rather to find the real weak point of your own business. So that you can act on it.

  • I see, now I get it, it is more thinking of what your competitor could do to damage you. So you can improve in that area.
    Good thinking Klaus, thank you for making us seeing this.

Switching perspective on how to Ruin Someone’s Life or Business

Switching the perspective really gave me some good inspirations, which are worth thinking about deeper:

  1. “How to get as much attention as from a shit storm?”
  2. “How can I provide more customer benefits by doing it?”

After thinking about that for a while, I came up with the ideas:

  1. Posting something, that is so funny that it goes viral, instead of a shit storm.
  2. Sending a test buyer to my competitor, instead of sending one only to my business.

So I would be able to create positive attention and to get the information, in which field we are doing worse than our competition?

Before I stepped into my competitor’s role, I was only able to think a test buyer checking my own business. Changing into company B’s perspective, enabled this idea. Doing this, I can learn about the customer experience they provide. Which brings me nearer to the answer to the initial question. So please, hare your ideas about how to Ruin Someone’s Life or Business in the comments below.

If you’d like to improve your business and share inspiration with other female entrepreneurs, sign up for the

Entrepreneurs Mastermind Group

How to Ruin Someone's Life or Business

 

Probably you are curious why I chose the almost misleading title: How to Ruin Someone’s Life or Business. The reason for it is, some considerations about …

How to Ruin Someone's Life or Business

the search engine optimization for this blog. After checking the most frequently used keywords in my initial text, I found out that business, competition, and damage were the most frequently used once. So I put them in Google Adds keyword planner and played around with some phrases that contained these words.

Entepreneur SEO

One suggested phase was: How to Ruin Someone’s Life. It is getting seared for between 1.000 and 10.000 times a months and has low competition. Further, I considered this issue as controversial, that it has the chance to go viral. And many people will read it, and – hopefully – benefit from it. So without doing anything bad to the competition, I implemented both of my ideas from my thinking time about in this blog.

Review on “How to Ruin Someone’s Life or Business”

(Sept. 20, 2018) Three months after publishing this blog, I analyzed with Google Webmaster Tools which of my pages and blogs are appearing the most frequently in the google search results. And it turned out, that this one appeared most frequently! It also had the highest click rate. But I learned that the visitors of this blog stayed about 2 minutes on average, which is about 40% below the average time of the pages. This only lasts, to read half of it. And that almost all visitors left my webpage without referring to another page of it. So I learned, that I need to make the first part of the text more appealing. And that I need to offer more value to the visitors of the blog, by adding links to other related issues on my webpage.

Search Engine OptimizationHow to Ruin Someone's Life or Business.

You can find the audiobook “The road less stupid” here: http://a.co/5oUfXNm

Take your thinking time about: How to Ruin Someones Life or Business

Source: Amazon

34 thoughts on “How to Ruin Someone’s Life or Business?

  1. Ney Hardt says:

    This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    1. 4ster says:

      Thank you Ney,

      by the end of the day we all want to make other people’s life better and contribute to it. You can find some more personal thoughts about it on this page:

      https://vitality4happiness.com/my-drivers/

  2. blog says:

    Link exchange is nothing else except it is simply placing the other person’s website link on your page at
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    1. 4ster says:

      Even if this is off topic, I agree that it is true, what you are proposing. Due to my understanding, just linking forward and backward between two pages does not help to much, because Google ranks those links down. Incomming links from pages that you are not linking to, would have a higher impact.

  3. Dean says:

    Нey there! I know tһis is somewhat off-topic but I needeⅾ to ask.
    Does operating a well-established website like yours take a lot of work?
    I am brand new to operating a blog but I do wгite in my diary on ɑ daiⅼy basis.

    I’d like tо start a bloɡ so I can easily share my personal experience
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    1. 4ster says:

      I am getting my inspiration out of my thinking time https://vitality4happiness.com/thinking-time/

      If I come up with some thoughts that I consider as interesting for my friends, I write them down and share them in a blog.

  4. Sanko says:

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    1. 4ster says:

      Sama Sama = you are welcome in Indonesian, learn more about it on:
      https://vitality4happiness.com/happy-haircut-greetings-in-indonesian/

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    1. 4ster says:

      Thank you, Mama!
      I am a writer, not a designer, but I agree, if a better design helps to reach more people, it is worth investing in it.
      Vital and happy regards
      Klaus

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  25. Thanks a bunch for sharing this with all of us you really realize what you’re speaking
    approximately! Bookmarked. Please also seek advice from my site =).

    We can have a link exchange agreement among us

    1. 4ster says:

      Thank you for the compliment, Daisy,
      If you got a blog article that makes sense to add to one of my pages, I’d be happy to refer to it.

      But I found several problems on your page:
      – your domain name does neither reflect anything content related
      – nor your comment is related to the content to this page
      – the linked page is not owned by you
      So, it is likely that I need to consider your comment as spam.

      Vital and happy regards
      Klaus

  26. Florentina Brunner says:

    I think that everything typed made a bunch of sense.

    But, think on this, what if you were to write a killer headline?
    I mean, I don’t want to tell you how to run your website,
    but suppose you added something to possibly get folk’s attention?
    I mean How to Ruin Someone's Life or Business – Is it ethical
    to do so? is kinda boring. You ought to peek at Yahoo’s
    home page and note how they create news headlines to grab people interested.
    You might add a related video or a picture or two to get people
    interested about everything’ve got to say. Just my opinion, it could bring your posts a little livelier.

    1. 4ster says:

      Dear Florentina,

      thank you for the recommendation. Curiously this page is one of the most searched and clicked ones, with this “boring” tile. Actually the title got created due to SEO considerations, and it worked out. There are for sure better titles possible, but I do not have the phantasy to come up with a getter on at the moment. Any recommendations are highly appreciated.

      Vital and happy regards
      Klaus

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