This example explains all steps for an
On-Site Optimization for Search Engines
The purpose of Search Engines On-Site Optimization is the improvement of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:
- Create an initial version of the webpage to start your analysis of the optimization.
- Use analysis tools to understand how you can improve the wording. Based on that you can identify the best keywords.
- Rephrase and improve the text and the page content.
- Introduces tools and their utilization to make easy progress.
Start the on-site optimization for search engines
Initially upload the plain text to your website and publish it. Then I started with the headline. "Warning: Your Food is Low on Vitamins and Minerals ⚠" and the URL of the page turned out accordingly:
- Improve the text quality by removing typos and orthographic errors. This can be done by using a spell checker, e.g. Grammarly, which is a plugin for the Chrome browser
Check included keywords density using a keyword density analysis tool from:
My initial top Keywords for search engines were:
Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.
- Sort the results for the highest number of search requests.
- Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator of that.
I found out that the term: "minerals in food" got 10,000 – 100,000 requests on Google per month. Also, it has low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.
Rephrase the title of the page accordingly. So I changed it to "Low Minerals in Food".
- Change the name of the URL so that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 - 200 words.
Add subtitles and reuse the keyword in the headlines
Add pictures and give them alt-attributes, those containing the keyword.
Check the keywords density again using a keyword density analysis tool of Smallseotools.
After the On-Site Optimization it showed the following result:
#Term, Count, Density, Prominence
- minerals in food, 12, 1.13 %, 100 %
- vitamins and minerals, 5, 0.47 %, 100 %
Improve SEO according to YEAST plugin for WordPress
Check your other pages for your keyword and similar expressions. And put links on them to the new page.