This example explains all steps for an
On-Site Optimization for Search Engines
The purpose of Search Engines On-Site Optimization is the improvement of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:
- Create an initial version of the webpage to start your analysis of the optimization.
- Use analysis tools to understand how you can improve the wording. Based on that you can identify the best keywords.
- Rephrase and improve the text and the page content.
- Introduces tools and their utilization to make easy progress.
Start the on-site optimization for search engines
Write the text which you want to optimize for search engines.
Initially upload the plain text to your website and publish it. Then I started with the headline. "Warning: Your Food is Low on Vitamins and Minerals ⚠" and the URL of the page turned out accordingly:
- Improve the text quality by removing typos and orthographic errors. This can be done by using a spell checker, e.g. Grammarly, which is a plugin for the Chrome browser
Check included keywords density using a keyword density analysis tool from:
My initial top Keywords for search engines were:
Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.
- Sort the results for the highest number of search requests.
- Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator of that.
I found out that the term: "minerals in food" got 10,000 – 100,000 requests on Google per month. Also, it has low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.
Rephrase the title of the page accordingly. So I changed it to "Low Minerals in Food".
- Change the name of the URL so that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 - 200 words.
Add subtitles and reuse the keyword in the headlines
Add pictures and give them alt-attributes, those containing the keyword.
Check the keywords density again using a keyword density analysis tool of Smallseotools.
After the On-Site Optimization it showed the following result:
#Term, Count, Density, Prominence
- minerals in food, 12, 1.13 %, 100 %
- vitamins and minerals, 5, 0.47 %, 100 %
Improve SEO according to YEAST plugin for WordPress
Check your other pages for your keyword and similar expressions. And put links on them to the new page.
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SEO marketing services doesn’t refer to just optimizing content and adding a few tags, but are the technical components that influence search engine results that determine how your website ranks. Although content and keyword optimization are significant factors of SEO implementation, they need to be aligned with the goals of your website. Some of the other SEO marketing practices or techniques may include but are not limited to social media marketing, reputation management and blog and forum posting.
Search engines are constantly updating their algorithms for optimization, so it is tough to maintain a SEO and Link Building strategy. Updates like, Google gives more importance to websites which are mobile responsive in search results and it will be penalizing websites that use pop-ups and will penalize by ranking them lower. Some business’ will find it challenging to keep up with these ever-changing Google algorithms. If your website is SEO and Link Building optimized, it will boost your visibility in search engines which in turn will improve your business’s credibility, increase your websites web traffic all of which is an important SEO and Link Building factor. Once you get traffic, Google Analytics helps you track valuable information about your visitors like their location, demographics(age, gender), what browser they are using, keywords used to visit the site, time spent on your website, identify your best and worst performing page, what visitors are most clicking on your site and many other factors. These crucial information helps in building marketing strategies like your target audience, target location. The better you know your customers the better product/service you can provide and get better results in ROI. Search Engine Optimization has become a long time investment for businesses. Content will always be the king, but SEO and Link Building factors play a huge role in improving your business. SEO and Link Building can guarantee you traffic to your website but it can’t guarantee you sales. Initially SEO and Link Building will help in giving you sales but in the long run it is your product and service which you provide to the end customers that matters. It is possible that you website is ranking on first page of Google and still not enough business, so in the end it is the content, product and service that matters.
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September 21, 2016 at 1:33 am
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