Analyzing Results of SEO Activities

It is time to check for the results of SEO activities of my blogs. Probably you were curious, why I chose the almost misleading title How to Ruin Someone’s Life or Business for one of my blogs. The reason for it was, some considerations about the search engine optimization (SEO) for this blog. First I was checking the most frequently used keywords in my initial text. I found out that

  • business,
  • competition, and
  • damage

were the most frequently used ones. So I put them in Google Adds keyword planner and played around with some phrases that contained these words.

results of SEO activities

One suggested phase was: “How to Ruin Someone’s Life”. It is getting searched between 1.000 and 10.000 times a month and has a low competition. Further, I considered this issue as controversial enough, that it has the chance to go viral. And many people will read it. And – hopefully – benefit from it. So without doing anything bad to the competition, I implemented both of my ideas from my thinking time in this blog.

Results of SEO Activities

Three months after publishing this blog, I analyzed with Google Webmaster Tools the results of SEO activities. So I can find out, which of my pages and blogs are appearing the most frequently in the google search results.

results of SEO activities

And in the results of SEO activities it turned out, that the blog How to Ruin Someone’s Life or Business appeared most frequently! It also had a relatively high click rate of more than 5%.

results of SEO activities

Then I switched to Google Analytics to dig some deeper into the results of SEO activities. Plus I learned, that the visitors of this blog stayed about 6 minutes in average. This is about 78% above the average time of the entire webpage. This easily lasts, to read all of it.

results of SEO activities

But Google Analytics also shows, that almost all visitors left my blog after reading it, without referring to any other page. This means, I am loosing nearly all of the traffic, this blog creates. So, I learned that I need to make the text more appealing to make them curious and keep on reading. And that I need to offer more value for the visitors of the blog, by adding links to other related issues on my webpage. Learn more about Search Engine Optimization. This describes the steps need to be done, before you can analyze the results of SEO activities.

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Female Entrepreneurs analyzing results of SEO activities

 

Optimize Off-Site Search Results

This is the second part of the example explains all steps for a

Off-Site Web Page Optimization for Search Results

The purpose of this procedure is, to optimize the visibility of your web page for Search Results. A reason to that is, to lead visitors to your page. In the first chapter, I explained how SEO works. And the second chapter took care for the on-site optimization. Finally, this part concentrates on off-site optimizations.

  1. Find best pages for inbound links to create traffic by leading visitors to your page.
  2. Use analysis tools to understand how you search for valuable pages to place your links.
  3. Learn how to utilize YouTube to get more visibility.
  4. Introduces tools and its utilization to make easy progress.

Continue with offsite optimization for search Results by Creating inbound links

  • Querry the Search Results for “blog (similar keyword than your page)“

  • Choose blogs coming up with a keyword with high competition, (check with the google keyword planner) if they come up in the upper search results, their backlinks are more valuable

  • Write comments to the blogs you found about the same subject and put a link to your own one in it

  • Create a 30-90 second video about it and upload it to YouTube
  • Add a link to your page in the notes below the video
  • Learn more about using YouTube as a search engine in the book “Networking at Dream Beaches
  • Send out a press release to an online press service, e. g. which creates instantly a lot of inbound links.
  • You also can buy inbound links and visitors for your page, e. g. on fiverr.com

  • Send the link with an appealing text to your page to your contacts

  • Share it the appealing text, the link and a picture from the page on your social media channels. I am using for that

    • Facebook company page
    • my personal Facebook profile
    • A Facebook group which I am moderating
    • instagram
    • twitter
    • google plus
    • xing
    • LinkedIn
    • Share your posts with other groups that are about a similar topic
    • Order a virtual assistant who shares your posts on social media channels
  • You can reuse old inbound links if you are utilizing a subdomain, e. g. http://blog.vitality4happiness.com/
  • In the control center of your hosting provider, you can define the subdomains. I kept using this to link to the book “Networking at Dream Beaches” and shared this link often on social media. If I am creating a new page, I just redirect this link to the new page and it has many inbound links right after publishing.

Continue reading to understand

On-Site Optimization For Search Engines

This example explains all steps for an

On-Site Optimization for Search Engines

The purpose of this procedure is the optimization of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:

  1. Create an initial version of the webpage to start your analysis of the optimization.
  2. Use analysis tools to understand how you can improve the wording and identify the best keywords.
  3. Rephrase and improve the text and the page content.
  4. Introduces tools and its utilization to make easy progress.

Start the on-site optimization for search engines

  • On-Site Optimization For Search EnginesWrite the text which you want to optimize for search engines.

  • Upload the plain text to your website and publish it. I started with the headline “Warning: Your Food is Low on Vitamins and Minerals ⚠” and the URL of the page turned out accordingly:
    warning-your-food-is-low-on-vitamins-and-minerals

  • Improve the text quality by removing typos and orthographic errors by using a spell checker – Grammarly, which is a plugin for the Chrome browser
  • Check included keywords density using a keyword density analysis tool from:
    Smallseotools

  • My initial top Keywords for search engines were:

  1. On-Site Optimization For Search Enginesfood 18
  2. vitamin 9
  3. vitamins minerals 8
  4. vitamins 8
  5. minerals 8
  6. lack 6
  7. nutrition 5
  8. quality 5
  • Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.

  • Sort the results for the highest number of search requests.
  • Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator for that.
  • I found out that the term: “minerals in food” got 10,000 – 100,000 requests on Google per month. Also, it has a low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.

  • Rephrase the title of the page accordingly. So I changed it to “Low Minerals in Food”.

  • Change the name of the URL that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
  • Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 – 200 words.

  • Add subtitles and reuse the keyword in the headlines

  • Add pictures and give them alt-attributes, those are containing the keyword.

  • Check the keywords density again using a keyword density analysis tool of Smallseotools.

  • After the On-Site Optimization it showed the following result:
    #Term, Count, Density, Prominence

  1. minerals in food, 12, 1.13 %, 100 %
  2. vitamins and minerals, 5, 0.47 %, 100 %
  • Improve SEO according to YEAST plugin for WordPress

  • Check your other pages for your keyword and similar expressions and put links on them to the new page

Continue with Off-Site optimization for Search Engines

What is Search Engine Optimization?

The abbreviation SEO means Search Engine Optimization

 

What is search engine optimization - Vitality4Happiness Google results.jpeg

Pleasant Result of Search Engine Optimization: 10 Times on Google Page 1 Search Results

So, what is Search Engine Optimization (SEO) good for? The motive to do SEO is to achieve a highly ranked web page in Google and other search engines results. And the reason for that is to attract a lot of visitors.

 

What is Search Engine Optimization Effort

First of all, be aware, that it is a lot of work, but it pays out in the long run. Of course, you can get visitors to your page with Google AdWords and Facebook ads. But this will cost you a lot of money over time.

 

What is Search Engine Credibility

Being on top of the organic results creates a much higher credibility in the mind of your visitors. Credibility is the currency you pay with, on the internet. Especially if you want to sell any service or product on your web page!

Your Benefits: What is Search Engine Optimization?

So, first of all, you need to understand how search engines sort the pages in their index:

The most essential criteria is to provide useful content to their users in the search results. That’s why the more text you got on your page the better: Search engines love text, even spoken text, especially in YouTube videos.

Due to the fact, that the search engines cannot really measure the usefulness of the content, they make assumptions on the data they can get.

This data contains:

  1. How often is the search phrase on the web-page? This is what you got completely under your control. I will go into detail about this in the chapter about on-site optimization. That’s what you need to get started with.
  2. Readability of your page. Texts with easy grammar and without typos get ranked higher. Like the sentences before. And please, don’t do it like that:
    What is Search Engine Optimization?
    Or did you enjoy to read this sentence? So use a spell checker! It is beneficial to put your content in short sentences, that even a child can understand it. In the chapter about on-site optimization, I will discuss tools that support you in doing so.
  3. Usability of the page. The most essential usability feature is the availability of a mobile version. This means: Does it get displayed in a convenient way on the smaller displays from phones and tablets? Most of the themes (design templates) available for WordPress do that automatically for you. This feature of the themes is called “responsive”. Just make sure to use a theme, that offers a responsiveness functionality.
  4. The number of visitors and if they continue on other pages of your site increases the page ranking. But if they are leaving it quickly, the ranking decreases. The more visitors the better. And the more of your pages they visit improves the ranking of your page in general as well. You can easily improve this, by adding links to other sub-pages. This will be discussed in the on-site optimization chapter.
  5. Duration of each visit, each long visit increases the ranking, short visits decrease it. So you want to keep your visitors engaged for longer than 10 seconds, the longer they stay on your page the better. Implementing videos is a good way to achieve this. You find some more thoughts about this in the book: “Networking at Dream Beaches” how to utilize Youtube.
  6. Quality, the number of inbound links and how often they are used. An inbound link from a high ranked page adds more value to your page than one from a lower ranked page. You can get instantly a lot of inbound links to a newly created page by reusing a sub-domain, which I will explain in the off-site optimization chapter.

What is Search Engine Optimization priority?

The priorities the search engines put on the criteria mentioned above is not completely known. And the search engine operators don’t publish them. Because they want to avoid, that their algorithm gets re-engineered.

What is Search Engine Optimization reaction time?

To make it even more difficult, Google shows the results of an old index. So the results of your optimizations will be visible only after a while. This can take up to three months.

So you got to be patient with the search engines after you got your homework done! And if you want to start a new business, publish the webpage early enough. At least 3 months before you want to start with your business, even if it has little content in the beginning. So that the search engines can add it to their index in time and display your page in the search results.

Learn more about what is Search Engine Optimization and how to do it

Stay tuned for a step by step description for: