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To my big surprise, I found the question "How to Ruin Someone's Life or Business" in an audiobook I was listening to: "The Road Less Stupid." I enjoyed listening to it because it added many new ideas to my unternehmerische Denkzeit. Wie auch immer, ich habe einen Teil meiner Denkzeit mit der Frage verbracht:
How to Ruin Someone's Life or Business?
I found one controversial question about "how to ruin someone's life or business?" In this book:
“If I would be my #1 competitor, what would I do to create the biggest damage to my business?”
Es bedeutet: Meine eigene Firma ist A und meine Konkurrenz ist B.
- What would I do in the role of company B = my competitor?
- If I would be company B, what could I do to damage company A’s business?
The first thing to Ruin Someone's Life or Business that came to my mind was not very charming: "A shit storm on Facebook," 😮 So I posted the following question to the members of my Mastermind Gruppe:
"The best thinking time question I got today is:
Wenn ich mein Konkurrent wäre,
was würde ich tun,
to create the biggest damage to my business?"
A lively conversation started with a lady working for television, where they need to attract a lot of attention. Because bad news is selling better, the media needs to come up and publish bad news.
Let me share her story about how to ruin someone's life or business:
"It kinda remind me of my argue with one of my producer long time ago, probably 14 years ago. So one day our competitor TV series got into number 1. My producer said "So what can we make to take them down?" My reply was I don't want to create something to take someone down, that is not a good intention. If I want to create something my intention should be to make something good that people can enjoy and add value to their life.
He was angry. So we created something and we only managed to get into top 10. He was even more angry when my other TV series, which I made with another TV company made it to number 1. He thought I paid more attention to the other company."
Thinking it from a different perspective about how to Ruin Someone's Life or Business:
„Wenn ich meine Konkurrenz wäre:
What would I do to create the most extensive damage to my business?”
The truth was, when I created that TV series I put all my heart into it. I did my research about the hospital, medical doctors, met survivors, that was why the series seemed real and touched many people's heart. The story was about a teenagers having leukemia having to deal with her sickness. Her family breaking down because of it, her boyfriend and friends going away. And at the end she realized, that the only person that will stand up is herself. And when she finally did, it pulled all her beloved back. Because they look up to her. So for me what important is your intention, success, attention, everything will follow.
Der Grund, warum ich mein ganzes Herz gelegt habe, war, dass der Produzent die gleiche Vision hatte, etwas zu schaffen, das dem Leben mehr Wert verleiht, und nicht jemanden zu Fall zu bringen. Also haben wir alles getan, um es gut zu machen, indem wir Zeit für Forschung und andere Dinge aufgewendet haben.
Other mastermind members added to these thoughts on how to Ruin Someone's Life or Business.
- Ich mag ihre Absicht und glaube. Denn wenn Sie herumgehen und versuchen, anderen Schaden zuzufügen, beschädigen Sie sich langfristig.
- Ja, es hat keinen Sinn auszugehen, einen auszuschalten.
I agree, and it is NOT the direction I like to think 🤔 either, because it NOT conforms to my business ethics. Because I think it is not a good idea at all to ruin someone's life or business. Even though, I want to encourage you to keep on thinking about dirty tricks, illegal or non ethic methods!
Es geht überhaupt nicht darum, diese Ideen umzusetzen, sondern die wahre Schwachstelle Ihres eigenen Geschäfts zu finden. Damit Sie darauf reagieren können.
- Ich verstehe, jetzt verstehe ich, es wird mehr darüber nachgedacht, was Ihr Konkurrent tun könnte, um Ihnen Schaden zuzufügen. So können Sie sich in diesem Bereich verbessern.
Gut denkender Klaus, danke, dass wir das gesehen haben.
Perspective change on how to Ruin Someone's Life or Business
Switching the perspective gave me some good inspirations, which are worth thinking about deeper:
- "Wie bekommt man so viel Aufmerksamkeit wie von einem Scheißsturm?"
- "Wie kann ich dadurch mehr Kundennutzen erzielen?"
Nachdem ich eine Weile darüber nachgedacht hatte, kam mir die Idee:
- Posting something so funny that it goes viral instead of a shit storm.
- I am sending a test buyer to my competitor instead of sending one only to my business.
So I would be able to create positive attention and get the information about which field we are doing worse than our competition?
Before I stepped into my competitor's role, I could only think of a test buyer checking my own business. Changing into company B's perspective enabled this idea. By doing this, I can learn about the customer experience they provide, which brings me nearer to the answer to the initial question. Share ideas about how to Ruin Someone's Life or Business in the comments below this article.
Another good technique to change perspective is meditation. Here are four guided meditations to do so to find answers to a question that bothers you and you cannot come to a conclusion by thinking.:
Warum heißt dieser Blog:
How to Ruin Someone's Life or Business?
Probably you are curious why I chose the almost misleading title: How to Ruin Someone's Life or Business. The reasons for it are:
Search engine optimization for this blog. After checking the most frequently used keywords in my initial text, I found out that business, competition, and damage were the most commonly used ones. So I put them in the Google Adds keyword planner and played around with phrases containing these words.
One suggested phase was: How to Ruin Someone's Life. It is getting seared for between 1.000 and 10.000 times a month and has low competition. Further, I considered this issue as controversial, that it has the chance to go viral. And many people will read it and - hopefully - benefit from it. So without doing anything harmful to the competition, I implemented both of my ideas from my thinking time in this blog.
Review on "How to Ruin Someone's Life or Business"
(Sept. 20, 2018) Three months after publishing this blog, I analyzed with Google Webmaster Tools which of my pages and blogs appear the most frequently in the google search results. And it turned out that this one appeared most frequently! It also had the highest click rate. I learned that visitors of this blog stayed about 2 minutes on average, which is about 40% below the average time of the pages. That only lasts, to read half of it. And that almost all visitors left my webpage without referring to another page of it. This means I need to make the first part of the text more appealing. And that I need to offer more value to the blog visitors by adding links to other related issues on my webpage.
You can find the audiobook "The road less stupid" here: http://a.co/5oUfXNm