The abbreviation SEO means Search Engine Optimization


What is search engine optimization - Vitality4Happiness Google results.jpeg

Pleasant Result of Search Engine Optimization: 10 Times on Google Page 1 Search Results

So, what is Search Engine Optimization (SEO) good for? The motive to do SEO is to achieve a highly ranked web page in Google and other search engines results. And the reason for that is to attract a lot of visitors.


What is Search Engine Optimization Effort

First of all, be aware, that it is a lot of work, but it pays out in the long run. Of course, you can get visitors to your page with Google AdWords and Facebook ads. But this will cost you a lot of money over time.


What is Search Engine Credibility

Being on top of the organic results creates a much higher credibility in the mind of your visitors. Credibility is the currency you pay with, on the internet. Especially if you want to sell any service or product on your web page!

Your Benefits: What is Search Engine Optimization?

So, first of all, you need to understand how search engines sort the pages in their index:

The most essential criteria is to provide useful content to their users in the search results. That’s why the more text you got on your page the better: Search engines love text, even spoken text, especially in YouTube videos.

Due to the fact, that the search engines cannot really measure the usefulness of the content, they make assumptions on the data they can get.

This data contains:

  1. How often is the search phrase on the web-page? This is what you got completely under your control. I will go into detail about this in the chapter about on-site optimization. That’s what you need to get started with.
  2. Readability of your page. Texts with easy grammar and without typos get ranked higher. Like the sentences before. And please, don’t do it like that:
    What is Search Engine Optimization?
    Or did you enjoy to read this sentence? So use a spell checker! It is beneficial to put your content in short sentences, that even a child can understand it. In the chapter about on-site optimization, I will discuss tools that support you in doing so.
  3. Usability of the page. The most essential usability feature is the availability of a mobile version. This means: Does it get displayed in a convenient way on the smaller displays from phones and tablets? Most of the themes (design templates) available for WordPress do that automatically for you. This feature of the themes is called “responsive”. Just make sure to use a theme, that offers a responsiveness functionality.
  4. The number of visitors and if they continue on other pages of your site increases the page ranking. But if they are leaving it quickly, the ranking decreases. The more visitors the better. And the more of your pages they visit improves the ranking of your page in general as well. You can easily improve this, by adding links to other sub-pages. This will be discussed in the on-site optimization chapter.
  5. Duration of each visit, each long visit increases the ranking, short visits decrease it. So you want to keep your visitors engaged for longer than 10 seconds, the longer they stay on your page the better. Implementing videos is a good way to achieve this. You find some more thoughts about this in the book: “Networking at Dream Beaches” how to utilize Youtube.
  6. Quality, the number of inbound links and how often they are used. An inbound link from a high ranked page adds more value to your page than one from a lower ranked page. You can get instantly a lot of inbound links to a newly created page by reusing a sub-domain, which I will explain in the off-site optimization chapter.

What is Search Engine Optimization priority?

The priorities the search engines put on the criteria mentioned above is not completely known. And the search engine operators don’t publish them. Because they want to avoid, that their algorithm gets re-engineered.

What is Search Engine Optimization reaction time?

To make it even more difficult, Google shows the results of an old index. So the results of your optimizations will be visible only after a while. This can take up to three months.

So you got to be patient with the search engines after you got your homework done! And if you want to start a new business, publish the webpage early enough. At least 3 months before you want to start with your business, even if it has little content in the beginning. So that the search engines can add it to their index in time and display your page in the search results.

Learn more about what is Search Engine Optimization and how to do it

Stay tuned for a step by step description for:

41 thoughts on “What is Search Engine Optimization?

  1. clip says:

    You are a very capable individual!

    1. 4ster says:

      Thank you 🙏 and I realized you are also sharing pretty valuable content on your blog! I like the idea 💡 that you cannot develop everything by yourself, and I also shared a blog about that issue. You might want to have a look at:

  2. Glen says:

    I’m now not positive the place you are getting your info, but great topic.

    I needs to spend a while learning much more or understanding more. Thanks for great information I used to be searching for this information for my mission.

    1. 4ster says:

      Thank you Glen,
      The information is from seminars, books, and experience.
      I am please that it supports your mission. Here are some more thoughts about vision, mission, values, and how they support you in your decisions:

  3. Shery says:

    When some one searches for his necessary thing, so he/she wishes to be available that in detail, so that thing is maintained over here.

    1. 4ster says:

      Dear Shery,
      Sorry, I didn’t get the point. May you please be so kind to rephrase?

  4. Fralix Rigo says:

    Terrific submit. I was examining continually this blog using this program . astounded! Very beneficial information specially the still left stage 🙂 I personally deal with such details a lot koleksi youtube terfavorit. I’m trying to get that information for many years. Thank you so much and greatest with fortune.

    1. 4ster says:

      Hi Fralix,
      Happy to read, that it woks for your youtube channel as well.
      Btw. nice music collection on your channel!

  5. Hello, just wanted to mention, I enjoyed this blog post. It was funny.
    Keep on posting!

    1. 4ster says:

      Dear Flora,
      It wasn’t intended to be funny, at least not this one. There are others that fall into this category. Anyway, I am glad you enjoyed it!

  6. Lynell Veitch says:

    Greetings! I’ve been reading your web site for a long time now and finally got the bravery to go ahead and give you a shout out from New Caney Tx! Just wanted to mention keep up the good job!

    1. 4ster says:

      Thank you Lynell,
      Don’t worry, I’ll keep on posting.

  7. I was wondering if you ever thought of changing the structure of your website?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

    1. 4ster says:

      Good recommendation Desiree,
      I am working on it, first of all I needed to have content on the page, but I fully agree, that some improvements need to be made to make it better readable. Thank you for reminding me. Due to the fact, that the page got more than 150 pages and that it is bilingual (English and German) it just takes a while to rework all of them … but be assured, it is in progress.

  8. Magda Derrington says:

    Thanks to my father who informed me regarding this website, this weblog is really

    1. 4ster says:

      Dear Magda,
      thanks to you … and thanks to your father!

  9. Joyce Lyn Hutchison says:

    It’s a shame you don’t have a donate button! I’d without a doubt donate to this superb blog! I suppose for now I’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this website with my Facebook group.
    Talk soon!

    1. 4ster says:

      Dear Joyce Lyn,
      Thank you for the recommendation. To be honest, I never thought about a donate button. If you want to donate, I would appreciate if you do so for Gapminder:

      Otherwhise you are welcome to order my book “Networking at Dream Beaches” or any other items in the shop:

  10. Having read this I believed it was really enlightening.
    I appreciate you finding the time and effort to put this content together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worth it!

    1. 4ster says:

      Dear Alice,
      Thank you, I appreciate your feedback!

  11. I was extremely pleased to discover this site.
    I want to to thank you for ones time for this particularly wonderful read!!
    I definitely loved every bit of it and i also have you book-marked to look at new information in your site.

    1. 4ster says:

      Thank you Shannon,
      I”d be happy to keep you updated on new content. The easiest way is to sign up for our mastermind on:

  12. Dillon Rader says:

    I blog frequently and I seriously thank you for your
    information. This article has really peaked my
    interest. I will book mark your site and keep checking for new details
    about once a week. I opted in for your RSS feed
    as well.

    1. 4ster says:

      Tx Dillon,
      keep on reading …

  13. Laurin Dafinley says:

    Its not my first time to go to see this website,
    i am browsing this web page dailly and take good
    data from here all the time.

    1. 4ster says:

      Dear Laurin,
      thank you. Just sign up to our mastermind, and you will be informed as soon as new content comes up:

  14. Beatris Huntsman says:

    Hiya! I know this is kinda off topic nevertheless I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?

    My site covers a lot of the same topics as yours and I
    think we could greatly benefit from each other.

    If you happen to be interested feel free to send me an e-mail.
    I look forward to hearing from you! Fantastic blog by the way!

    1. 4ster says:

      Dear Beatris,
      Thank you for the offer, I would be pleased to share some blocks of you on my page and I’d be more than happy to participate to yours.
      I would also love to welcome you on our Mastermind group. You can sign up here:

  15. Rocky Zook says:

    Marvelous, what a blog it is! This web site provides valuable data to us, keep it up.

    1. 4ster says:

      Thank you Rocky,
      I will keep it up and more content will be published over time …

  16. Sarah Aponte says:

    You could certainly see your skills in the work you write.
    The arena hopes for more passionate writers such as you who aren’t afraid to say how they believe. Always follow your heart.

    1. 4ster says:

      Dear Sarah,
      Thank you for your sweet comment. And yes, I agree:

      Follow your (he)art … and live your dream:

  17. Hello colleagues, how is all, and what you would like to say on the topic of this piece of writing, in my view its actually amazing for me.

  18. Jenny Stahl says:

    I couldn’t resist commenting. Well written!

  19. Kristie Fountain says:

    I’m not that much of an internet reader, to be honest, but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road.

  20. Canchola says:

    I do accept as true with all of the concepts you have
    offered in your post. They’re really convincing and will certainly work.
    Still, the posts are very short for beginners. May
    you please prolong them a little from next time?
    Thank you for the post.

  21. Franzi says:

    I Follow different SEO expert time to time but I believe SEO is more than reading. Its actually doing and getting good quality and relevant backlinks. Its really amazed me when i start getting relevant links. Results are awesome once you start getting quality links fast. Thanks for your Quality Blog.

  22. Actually, no matter if someone doesn’t know afterward it’s up to other visitors that they will help, so here it happens.

  23. Denise Klein says:

    Superb blog you have here but I was wondering if you knew
    of any forums that cover the same topics talked about here?
    I’d really like to be a part of community where I can get feedback from
    other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know. Bless you!

    1. 4ster says:

      Dear Denise,
      Just join our Mastermind

  24. My sister proposed I’ll such as this web site.. kumpulan youtube terfavorit They once was absolutely perfect. This text actually produced the day time. You cannot think about basically the way a great deal period I needed wasted for this information! Thank you so much!

Leave a Reply

Your email address will not be published. Required fields are marked *