This example explains all steps for an

On-Site Optimization for Search Engines

The purpose of this procedure is the optimization of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:

  1. Create an initial version of the webpage to start your analysis of the optimization.
  2. Use analysis tools to understand how you can improve the wording and identify the best keywords.
  3. Rephrase and improve the text and the page content.
  4. Introduces tools and its utilization to make easy progress.

Start the on-site optimization for search engines

  • On-Site Optimization For Search EnginesWrite the text which you want to optimize for search engines.

  • Upload the plain text to your website and publish it. I started with the headline “Warning: Your Food is Low on Vitamins and Minerals ⚠” and the URL of the page turned out accordingly:
    warning-your-food-is-low-on-vitamins-and-minerals

  • Improve the text quality by removing typos and orthographic errors by using a spell checker – Grammarly, which is a plugin for the Chrome browser
  • Check included keywords density using a keyword density analysis tool from:
    Smallseotools

  • My initial top Keywords for search engines were:

  1. On-Site Optimization For Search Enginesfood 18
  2. vitamin 9
  3. vitamins minerals 8
  4. vitamins 8
  5. minerals 8
  6. lack 6
  7. nutrition 5
  8. quality 5
  • Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.

  • Sort the results for the highest number of search requests.
  • Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator for that.
  • I found out that the term: “minerals in food” got 10,000 – 100,000 requests on Google per month. Also, it has a low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.

  • Rephrase the title of the page accordingly. So I changed it to “Low Minerals in Food”.

  • Change the name of the URL that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
  • Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 – 200 words.

  • Add subtitles and reuse the keyword in the headlines

  • Add pictures and give them alt-attributes, those are containing the keyword.

  • Check the keywords density again using a keyword density analysis tool of Smallseotools.

  • After the On-Site Optimization it showed the following result:
    #Term, Count, Density, Prominence

  1. minerals in food, 12, 1.13 %, 100 %
  2. vitamins and minerals, 5, 0.47 %, 100 %
  • Improve SEO according to YEAST plugin for WordPress

  • Check your other pages for your keyword and similar expressions and put links on them to the new page

Continue with Off-Site optimization for Search Engines

2 thoughts on “On-Site Optimization For Search Engines

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  2. Franzi says:

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