What is Search Engine Optimization?

What is Search Engine Optimization?

The abbreviation SEO means Search Engine Optimization

 

What is search engine optimization - Vitality4Happiness Google results.jpeg

Pleasant Result of Search Engine Optimization: 10 Times on Google Page 1 Search Results

So, what is Search Engine Optimization (SEO) good for? The motive to do SEO is to achieve a highly ranked web page in Google and other search engines results. And the reason for that is to attract a lot of visitors.

 

What is Search Engine Optimization Effort

First of all, be aware, that it is a lot of work, but it pays out in the long run. Of course, you can get visitors to your page with Google AdWords and Facebook ads. But this will cost you a lot of money over time.

 

What is Search Engine Credibility

Being on top of the organic results creates much higher credibility in the mind of your visitors. Credibility is the currency you pay with, on the internet. Especially if you want to sell any service or product on your web page!

Your Benefits: What is Search Engine Optimization?

So, first of all, you need to understand how search engines sort the pages in their index:

The most essential criteria are to provide useful content to their users in the search results. That’s why the more text you got on your page the better: Search engines love text, even spoken text, especially in YouTube videos.

Due to the fact, that the search engines cannot really measure the usefulness of the content, they make assumptions on the data they can get.

This data contains:

  1. How often is the search phrase on the web-page? This is what you got completely under your control. I will go into detail about this in the chapter about on-site optimization. That’s what you need to get started with.
  2. Readability of your page. Texts with easy grammar and without typos get ranked higher. Like the sentences before. And please, don’t do it like that:
    What is Search Engine Optimization?
    Or did you enjoy to read this sentence? So use a spell checker! It is beneficial to put your content in short sentences, that even a child can understand it. In the chapter about on-site optimization, I will discuss tools that support you in doing so.
  3. Usability of the page. The most essential usability feature is the availability of a mobile version. This means: Does it get displayed in a convenient way on the smaller displays from phones and tablets? Most of the themes (design templates) available for WordPress do that automatically for you. This feature of the themes is called “responsive”. Just make sure to use a theme, that offers a responsiveness functionality.

What is Search Engine on a higher level?

  1. The number of visitors and if they continue on other pages of your site increases the page ranking. But if they are leaving it quickly, the ranking decreases. The more visitors, the better. And the more of your pages they visit improves the ranking of your page in general as well. You can easily improve this, by adding links to other sub-pages. This will be discussed in the on-site optimization chapter.
  2. Duration of each visit, each long visit increases the ranking, short visits decrease it. So you want to keep your visitors engaged for longer than 10 seconds, the longer they stay on your page the better. Implementing videos is a good way to achieve this. You find some more thoughts about this in the book: “Networking at Dream Beaches” how to utilize Youtube.
  3. Quality, the number of inbound links and how often they are used. An inbound link from a high ranked page adds more value to your page than one from a lower ranked page. You can get instantly a lot of inbound links to a newly created page by reusing a sub-domain, which I will explain in the off-site optimization chapter.

What is Search Engine Optimization priority?

The priorities the search engines put on the criteria mentioned above is not completely known. And the search engine operators don’t publish them. Because they want to avoid, that their algorithm gets re-engineered.

What is Search Engine Optimization reaction time?

To make it even more difficult, Google shows the results of an old index. So the results of your optimizations will be visible only after a while. This can take up to three months.

So you got to be patient with the search engines after you got your homework done! And if you want to start a new business, publish the webpage early enough. At least 3 months before you want to start with your business, even if it has little content in the beginning. So that the search engines can add it to their index in time and display your page in the search results.

Learn more about what is Search Engine Optimization and how to do it

Stay tuned for a step by step description for:

Search Engines

Search Engines On-Site Optimization

This example explains all steps for an

On-Site Optimization for Search Engines

The purpose of Search Engines On-Site Optimization is the improvement of your text for Search Engines, to achieve a good ranking in the organic search results. This includes:

  1. Create an initial version of the webpage to start your analysis of the optimization.
  2. Use analysis tools to understand how you can improve the wording. Based on that you can identify the best keywords.
  3. Rephrase and improve the text and the page content.
  4. Introduces tools and their utilization to make easy progress.

Start the on-site optimization for search engines

  • On-Site Optimization For Search EnginesWrite the text which you want to optimize for search engines.

  • Initially upload the plain text to your website and publish it. Then I started with the headline. “Warning: Your Food is Low on Vitamins and Minerals ⚠” and the URL of the page turned out accordingly:
    warning-your-food-is-low-on-vitamins-and-minerals

  • Improve the text quality by removing typos and orthographic errors. This can be done by using a spell checker, e.g. Grammarly, which is a plugin for the Chrome browser
  • Check included keywords density using a keyword density analysis tool from:
    Smallseotools

Keyword analysis

  • My initial top Keywords for search engines were:

  1. On-Site Optimization For Search Enginesfood 18
  2. vitamin 9
  3. vitamins minerals 8
  4. vitamins 8
  5. minerals 8
  6. lack 6
  7. nutrition 5
  8. quality 5
  • Find based on the most frequently used words a good title with low competition in search engines using GoogleAds Keyword Planner. Enter an initial headline and try a combination of the most frequently used keywords in your text.

  • Sort the results for the highest number of search requests.
  • Find a keyword suggestion, which gets searched for often, but with little competition. A low PPC (Price per Click) is a good indicator for that.
  • I found out that the term: “minerals in food” got 10,000 – 100,000 requests on Google per month. Also, it has low competition. And that I can get listed in Google AdWords for just 1 cent per click on the first page.

  • Rephrase the title of the page accordingly. So I changed it to “Low Minerals in Food”.

  • Change the name of the URL that it matches the keyword I chose for the search engines. In my example, I changed it to minerals-in-food.
  • Increase Keyword Density by adding the keyword in the text, where ever it fits. You should use it about once within every 50 – 200 words.

  • Add subtitles and reuse the keyword in the headlines

  • Add pictures and give them alt-attributes, those are containing the keyword.

  • Check the keywords density again using a keyword density analysis tool of Smallseotools.

  • After the On-Site Optimization it showed the following result:
    #Term, Count, Density, Prominence

  1. minerals in food, 12, 1.13 %, 100 %
  2. vitamins and minerals, 5, 0.47 %, 100 %
  • Improve SEO according to YEAST plugin for WordPress

  • Check your other pages for your keyword and similar expressions. And put links on them to the new page.

Continue with Off-Site optimization for Search Engines

Optimize Off-Site Search Results

This is the second part of the example explains all steps for

Off-Site Web Page Optimization for Search Results

The purpose of this procedure is, to optimize the visibility of your web page for Search Results. A reason for that is, to lead visitors to your page. In the first chapter, I explained how SEO works. And the second chapter took care of the on-site optimization. Finally, this part concentrates on off-site optimizations.

  1. Find the best pages for inbound links to create traffic by leading visitors to your page.
  2. Use analysis tools to understand how you search for valuable pages to place your links.
  3. Learn how to utilize YouTube to get more visibility.
  4. Introduces tools and their utilization to make easy progress.

Continue with offsite optimization for search Results by Creating inbound links

  • Querry the Search Results for “blog (similar keyword than your page)“

  • Choose blogs coming up with a keyword with high competition, (check with the google keyword planner) if they come up in the upper search results, their backlinks are more valuable

  • Write comments to the blogs you found about the same subject and put a link to your own one in it

  • Create a 30-90 second video about it and upload it to YouTube
  • Add a link to your page in the notes below the video
  • Learn more about using YouTube as a search engine in the book “Networking at Dream Beaches
  • Send out a press release to an online press service, e. g. which creates instantly a lot of inbound links.
  • You also can buy inbound links and visitors for your page, e. g. on fiverr.com

  • Send the link with an appealing text to your page to your contacts

  • Share the appealing text, the link and a picture from the page on your social media channels. I am using for that

    • Facebook company page
    • my personal Facebook profile
    • A Facebook group which I am moderating
    • google business
    •  …
  • I am not using anymore the following, because it had no impact
    • Instagram
    • twitter
    • xing
    • LinkedIn
  • Share your posts with other groups that are about a similar topic
  • Order a virtual assistant who shares your posts on social media channels

Additional ideas to Optimize Off-Site Search Results

You can reuse old inbound links if you are utilizing a subdomain, e. g. http://blog.vitality4happiness.com/

  • In the control center of your hosting provider, you can define the subdomains. I kept using this to link to the book “Networking at Dream Beaches” and shared this link often on social media. If I am creating a new page, I just redirect this link to the new page and it has many inbound links right after publishing.

Continue reading to understand

increase the value of your business

How to Ruin Someone’s Life or Business?

To my big surprise, I found the question “How to Ruin Someone’s Life or Business” in an audiobook I was listening to: “The Road Less Stupid”. Actually I enjoyed listening to it because it added a lot of new ideas to my entrepreneurial thinking time. Anyway, I spent some of my thinking time on the question:

How to Ruin Someone’s Life or Business?

How to Ruin Someone's Life or Business

Today is the most essential day of your life. Thinking time is the most valuable time of your day.

One controversial question about how to ruin someone’s life or business I got out of the book is:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

It means: My own company is A, and my competition is B. What would I do, in the role of company B = my competitor? If I would be company B, what could I do, to damage company A’s = my business?

The first thing to Ruin Someone’s Life or Business that came to my mind was not very charming: “A shit storm on Facebook” 😮 So I posted the following question to the members of my mastermind group:

Klaus Forster:
“The best thinking time question I got today is: If I would be my competition, what would I do if I’d be my competitor to create the biggest damage to my business?”

This started a lively conversation about it with a lady, who was working for television. Where they need to attract a lot of attention. Due to the fact, that bad news is selling better, they need to come up with bad news.

Let me share her story about how to ruin someone’s life or business:

“It kinda remind me of my argue with one of my producer long time ago, probably 14 years ago. So one day our competitor TV series got into number 1. My producer said “So what can we make to take them down?” My reply was I don’t want to create something to take someone down, that is not a good intention. If I want to create something my intention should be to make something good that people can enjoy and add value to their life.

He was angry. So we created something and we only managed to get into top 10. He was even more angry when my other TV series, which I made with another TV company made it to number 1. He thought I paid more attention to the other company.”

Thinking it from a different perspective about  how to Ruin Someone’s Life or Business:

“If I would be my competition:
What would I do, to create the biggest damage to my business?”

The truth was, when I created that TV series I put all my heart into it. I did my research about the hospital, medical doctors, met survivors, that was why the series seemed real and touched many people’s heart. The story was about a teenagers having leukemia having to deal with her sickness. Her family breaking down because of it, her boyfriend and friends going away. And at the end she realized, that the only person that will stand up is herself. And when she finally did, it pulled all her beloved back. Because they look up to her. So for me what important is your intention, success, attention, everything will follow.

The reason why I put all of my heart was because the producer had the same vision of creating something to add more value to life, not to take someone down. So we did what we could to make it good by spending time on research and stuff.

Other mastermind members added to these thoughts on how to Ruin Someone’s Life or Business

  • I like that intention and believe, that if you go around trying to damage others, you damage yourself, in the long term.
  • Yes, there is no point of going out, to taking one down.

Klaus Forster:
I agree, and it is NOT the direction I like to think 🤔 either, because it NOT conforms to my business ethics. Because I think it is not a good idea at all to ruin someone’s life or business. Even though, I want to encourage you to keep on thinking about dirty tricks, illegal or non ethic methods!

It is NOT at all about implementing these ideas, but rather to find the real weak point of your own business. So that you can act on it.

  • I see, now I get it, it is more thinking of what your competitor could do to damage you. So you can improve in that area.
    Good thinking Klaus, thank you for making us seeing this.

Switching perspective on how to Ruin Someone’s Life or Business

Switching the perspective really gave me some good inspirations, which are worth thinking about deeper:

  1. “How to get as much attention as from a shit storm?”
  2. “How can I provide more customer benefits by doing it?”

After thinking about that for a while, I came up with the ideas:

  1. Posting something, that is so funny that it goes viral, instead of a shit storm.
  2. Sending a test buyer to my competitor, instead of sending one only to my business.

So I would be able to create positive attention and to get the information, in which field we are doing worse than our competition?

Before I stepped into my competitor’s role, I was only able to think a test buyer checking my own business. Changing into company B’s perspective, enabled this idea. Doing this, I can learn about the customer experience they provide. Which brings me nearer to the answer to the initial question. So please, hare your ideas about how to Ruin Someone’s Life or Business in the comments below.

If you’d like to improve your business and share inspiration with other female entrepreneurs, sign up for the

Entrepreneurs Mastermind Group

How to Ruin Someone's Life or Business

 

Probably you are curious why I chose the almost misleading title: How to Ruin Someone’s Life or Business. The reason for it is, some considerations about …

How to Ruin Someone's Life or Business

the search engine optimization for this blog. After checking the most frequently used keywords in my initial text, I found out that business, competition, and damage were the most frequently used once. So I put them in Google Adds keyword planner and played around with some phrases that contained these words.

Entepreneur SEO

One suggested phase was: How to Ruin Someone’s Life. It is getting seared for between 1.000 and 10.000 times a months and has low competition. Further, I considered this issue as controversial, that it has the chance to go viral. And many people will read it, and – hopefully – benefit from it. So without doing anything bad to the competition, I implemented both of my ideas from my thinking time about in this blog.

Review on “How to Ruin Someone’s Life or Business”

(Sept. 20, 2018) Three months after publishing this blog, I analyzed with Google Webmaster Tools which of my pages and blogs are appearing the most frequently in the google search results. And it turned out, that this one appeared most frequently! It also had the highest click rate. But I learned that the visitors of this blog stayed about 2 minutes on average, which is about 40% below the average time of the pages. This only lasts, to read half of it. And that almost all visitors left my webpage without referring to another page of it. So I learned, that I need to make the first part of the text more appealing. And that I need to offer more value to the visitors of the blog, by adding links to other related issues on my webpage.

Search Engine OptimizationHow to Ruin Someone's Life or Business.

You can find the audiobook “The road less stupid” here: http://a.co/5oUfXNm

Take your thinking time about: How to Ruin Someones Life or Business

Source: Amazon

Have a Nice Sleep: Getting Around With 2-4 Hours of Sleep a Day – Part 5

After having the best year of my life, due to my birthday, I came up with a resolution. To make the next year an even better one. And the first thing that came to my mind was: I only can have fun while I am awake. So I got this sleeping experiment started.

Have a nice sleep in Weeks 3 to 5

Simplifying the sleeping pattern

After taking one day of the sleeping pattern, which was on my junk food day, it was a bit harder to get back to the sleeping pattern. But I had the day with the shortest bedtime throughout the sleep experiment, with 4:30 hours bedtime only. So here comes my review, how to make it easy and how to have a nice sleep. To get started with a sleep rhythm like this, it is helpful to have the freedom to schedule your time. Anyway, it takes a lot of discipline, but I learned discipline is a kind of self-love. Knowing this makes it a lot easier!

Theoretically one also could do it on a 9 to 5 job

Getting up at 5 a. m. and preparing at least 3 snacks. This should contain your breakfast, your morning snack, and lunch before you are leaving for work. You should arrive at work 45 to 60 minutes before your work starts, so you can have your morning snack and sleep e.g. in your car. During your lunch break, you take lunch and go for your lunch sleep. After finishing work you take another little snack and a short sleep before you are heading back home.

If you use public transportation to get there, and if the ride is long enough, you might even sleep on the bus or train. The evening sleeps maybe after dinner and then you got another 3:30 hours to go, where you might do some easy routines, socializing or getting some work done while enjoying the quietness of the night. Due to the fact, that I do not have a 9 to 5 job, I have no experience with this. But I would be happy if you would share yours in the comments below.

Simon’s tactic to fall asleep within 1 minute

The other evening I got to know Simon in a restaurant. I asked him: “How long do you need to fall asleep?”
To my big surprise, he responded: “I fall asleep within 1 minute”.
So I asked him if he would be willing to share his tactic to fall asleep within 1 minute, of course, he was:

Have a Nice Sleep - Simon tells how he falls asleep with in one minute“I try and get myself ready for sleep about half an hour before I go to bed. I tell myself it’s another adventure, when I go to the other side, where anything can happen through dreams. So I have mundane thoughts and think about trivial things, like brushing teeth or about a movie. I have several positions I lie down and go to sleep in, I think about which one I choose.
It works for me.”

Have a nice sleep with less discipline

Not sticking to the schedule as strictly as at the beginning made things easier, because it requires less discipline, so I can use it for something else, e. g. fitness training, nutrition plan, or my work. Most of the days I only took 3 naps during the day plus the longer one at night. I started choosing the sleeping times according to my condition and taking the naps when I was tired. This reduced the time to fall asleep and the bedtime for another 30 minutes per day. Doing so, I got an average daily bedtime of about 5:30 hours, which was above 6 hours the week before.

I kept feeling more comfortable throughout the day, and my productivity rose a lot due to the extra hours which are now available during the week. I finished an SEO (search engine optimization) project for my webpage in about one week, which I procrastinated for a long time. Additionally, I created lots of new content on the webpage (about 20 blogs including this one). It was stressful my dear friend Jenny, who does the proofreading for me. Additionally, I hired a personal trainer. She helps me to prepare for the triathlon in October in a town called Forster (yes, like my surname) NSW, Australia. With her support, I increased also the training intensity.

Have a nice Sleep and measure your sleeping rhythm

I kept using the sleep cycle app, which gave me a pretty clear picture of the time I spent in bed. The waking up mechanism during a shallow sleep phase works pretty well. Due to utilizing the microphone to analyze it, the app conflicts with any application that uses the phone’s speaker. So either I had to use the headset to listen to a guided meditation to fall asleep, or I had to do it on my own. Most of the time I chose to do it by myself. And one thing pisses me off about the sleep cycle app: For no understandable reason, it puts the speaker volume to zero, when it terminates the sleeping time. So I keep hearing nothing when a call comes in, nor navigation announcements. Due to that, I will not use it anymore.

Due to guided meditation 4-5 times a day to fall asleep, I got pretty good at calming down my mind consciously. On the other hand, if I felt tired, but kept on working until my next sleeping time. Sometimes I experienced to hear my tinnitus. It is not a big surprise that this routine and the lack of sleep puts some extra stress on the body. Having 2 to 4 cups of coffee during the day, especially when waking up and feeling sleepy helped, but it increased the stress which causes the appearance of the tinnitus. I guess it is better to reduce the coffee to 1 to 2 cups a day, and only utilize it if I am really having a hard time to get to full energy after a sleep. Thank you tinnitus, for reminding me!

Have a Nice Sleep in week 5

In week 5 a miracle happened after my junk food day, on which I had plenty of sleep. I woke up at 5 a. m., went to the beach for a run, followed by a workout in the gym and my breakfast. After a short sleeping break, I got onto the computer and started improving my webpage. I worked with only 3 breaks for lunch, dinner, and breakfast for about 30 hours until the early afternoon the day later. Being completely in the flow, I enjoyed my work so much that neither time nor sleep did matter to me. I was so full of energy. This was the first day with less than 4 hours of sleep.

Meanwhile, I got a pretty stable routine and I am enjoying the additional time. It adds so much extra value to my life, which I wanted in my birthday resolution, and it doesn’t seem to be too hard on my body. Even if it looks pretty challenging to get permanently to 4 hours or less, I want to continue with it … until I find something better. I will let you know when I am going to experience some more breakthroughs, so stay tuned!

Have a nice sleep and sleep quickly, so that you got plenty of time to enjoy your dream!